Branding & Design

TIPS - INSIGHTS - CASE STUDIES

October 29, 2019

How To Find Clarity In The Storm:     Ever since I was a kid, I’ve loved listening to the rain. I love a good thunderstorm even more. Maybe it was growing up near the coast with hurricanes being the norm and just something you handle, no big deal. I recall vividly the storms at […]

October 4, 2019

  If you’re reading this, it means you want to have a premium brand that sets you apart, attracts higher-value clients, and positions you as a leader in your industry. Check out this list of the 4 biggest branding mistakes that make you look unprofessional, costing you money and clients, that you need to know […]

August 16, 2019

FILED IN: Uncategorized

First impressions are 94% design related. I’m not exaggerating – it’s science. I used to work for a company that hired researchers like this. They used cameras on test users and watch where their eyes went on the screen. Then, they use this information (and potentially change their whole website design) to deliver information in a […]

July 25, 2019

FILED IN: Design, Graphics, Mindset

We’ve all been there, bootstrapping some part of our business that we *know* needs to be outsourced eventually. . And there’s an ugly (no pun intended) trend of DIY graphics and templates making great sweeps across the internet. . The problem is NOT the software, the templates, or how much money you *think* you’re saving. […]

July 23, 2019

FILED IN: Design, Graphics

  Graphics coming out blurry? Are your images too small for what you’re trying to create? You probably need bigger “high-res” images. Here’s how to find and create high-resolution, quality graphics that look great on ALL platforms: What is “high-resolution”? High-resolution images are essentially large format pictures that retain more details. In layman’s terms: You […]

July 16, 2019

FILED IN: Design, Mindset, Purpose

See the smile in this photo? . It’s totally fake. . I’m skinny and made up like a movie star, but inside I’m miserable. . I lost 3 babies in 5 years. These photos were taken after my biggest miscarriage. . I slugged a couple airplane bottles of vodka that day to actually look happy. […]

July 12, 2019

FILED IN: Design, Graphics, Mindset

  My husband and I were talking about stress last night and it got me thinking about white space in graphic design.   As humans, as business owners, even as artists sometimes, the pressure is there. To do it all. Tell it all. Know it all. Show everything at once in this little space. Condensed […]

June 13, 2019

FILED IN: Uncategorized

You asked. I listened.  The overwhelming #1 question to Art Camp has been — “But is it in person?” To which I thought “NAH! WHO WANTS THAT?”  Uh, apparently all of you.  And I get it. Your kid is totally like me in a lot of ways and is (OMG SHOCKER) a VISUAL learner. They need someone […]

June 6, 2019

FILED IN: Uncategorized

Let’s talk about the deep (and maybe a little scary) emotional opportunities that come with being creative and allowing yourself to express what’s inside. We live in a culture that is just now getting a HINT of what emotional intelligence is, what people need on the inside, what trauma does to the body and brain, and […]

June 3, 2019

FILED IN: Uncategorized

Ever been stuck on something? You know the answer is there, it’s on the tip of your tongue, but your brain just isn’t synapsing the way you want… It’s like your imagination isn’t firing on all cylinders. As a creative person, this can be maddening (and if you have creative kids, it’s even more so […]