Brand Yourself for Impact

FACT: Emotional intelligence is the new marketing.

Funnels, SEO, discounts, and even advertising are a complete waste of time if you do not emotionally connect with your people.

Want bigger impact? ---> Assess your brand's inspirational message.

(Have you thought about what you want them to feel? Don't leave it to chance - you have control)


FACT: Emotion accounts for about *half* of a brand’s energy.

Emotions rule. If you're not communicating the FEELING you want to inspire with your brand, you're losing potential clients.

How are they so powerful?

Here's what they do:

1 - Emotions supercharge your brand. Each impression and interaction creates a memory of trust.

2 - Emotions cut through the clutter. Data and facts are nice, but ultimately people make decisions based on feelings.

3 - Emotions deliver better results. Emotionally connected customers are more likely to buy again AND pay more.


FACT: Gone are the days of nice fonts and pretty pictures to show that you're legit on paper. Today it takes more for people to stick around and pay attention.

People want to FEEL something.

Brand yourself for impact.

If you need help, reach out.

{How Do You Shine?} Day 4 - You are miraculous

Act like the miracle you are.jpg

The odds that you exist at all are basically zero.... more than 1 in 400-quadrillion.

Which means?


'Miracle' defined: 
- surprising
- inexplicable
- outside natural laws
- improbable
- extraordinary
- divine
- wonder
- marvel
- phenomenon

You're a phenomenon. A once-in-the-universe event, so why in the world SHOULD you be like anyone else?

The thing that makes you different is exactly why the world needs you and exactly why you're here right now.

So act like it.

"The things that made you weird as a kid make you great today." - James Victore


Ready to make your business match the uniqueness that you are on the inside?

Discover my proven process that immediately sets your brand apart, sending more perfect clients knocking on your door.


{How Do You Shine?} Day 3 - Speak Up

Rise and Shine as yourself.jpg


I was nicknamed "sweden" in college because I played the neutral zone.

Every political test I took, I scored right in the middle.
I pissed people off because I took both sides of an argument. 

I was also the kid in class who knew the answers and was afraid to raise her hand.
I didn't want to be wrong.
I didn't want to be embarrassed.
So in order to avoid looking stupid (and being called on), I hid in the back row.

And I hid my real opinions in order to be liked. 

Which meant no one respected me, no one asked me, and I disappeared in conversation. 

It's ruined friendships, it almost ruined my marriage, and 100% affected my business. 


I've lived most of my life in the middle. 

And what I've learned is that it's a GREAT way to never get noticed, be criticized, be uncomfortable, and avoid growth. 


And that's not what I'm here for. 

I've never won a popularity contest, so why start now?
Also - who cares? What is this, middle school?


You can't complain that no one hears you or listens when you don't speak up. You can't complain you don't have clients when you're afraid to speak truth and polarize someone.


Your impact only goes as far as you're willing to put yourself out there to be seen and heard. 

Keep camouflaging the real you? You disappear all together.

It serves no one. 
You lose respect. 
People don't trust you.

---> When what you really want is to be the go-to source. 

No one hires you to be their friend.
People hire you for results. 

So start acting (and showing) that you know what you're doing. 

Grab attention - in your voice AND visuals.

Make waves speaking truth AND showing the real you online. 


Guess what? The real you *probably* isn't a gold scripty font. Just a hunch. Quit trying to look like everyone else. 

Get UNcomfortable with your brand - get outside the damn box and lets make something amazing. 

Your message matters. 
But your branding matters more. 
People see you before they hear you. 

Design is never an afterthought in any other market. It shouldn't be an afterthought in your business either. 

Intent on reaching millions with your message? 

Your playing small does not serve the world.

Draw your line in the sand today. RISE to the next level of yourself and be seen. 


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Ready to make your business branding shine as bright as you? Let's chat.

{How Do You Shine?} Day 2 - Stop setting yourself up to feel like shit.

Dont compare yourself to others.jpg

Comparison breeds self-judgment, stress, anxiety, and kills joy.

Not to mention all the time & energy you're wasting.

You shine brighter when you STOP comparing, stay in your lane, and only focus on how far YOU'VE come.

It's apples to oranges.

You're a unique specimen with a unique purpose. You only dim yourself by making unfair comparisons with others when they don't have the same purpose, passions, or skills.

Just like your business, your brand, and everything else you create, you're one-of-a-kind.

Time to act like it.

Be the best at being YOU. (No one else can do it)


Personal branding is how you show your uniqueness online.

Want to look like no one else? Get branding that shines as unique as you HERE.

- Erin 

PS - Snag your inspirational wallpaper of the day by joining the list -

{How Do You Shine?} Day 1 - Your gifts.

Choose to Shine.jpg

“You have not lived today until you have done something for someone who can never repay you.”

— Jon Bunyan

Your business runs on your passion. The thing you're best at. You read the books, nailed that zone of genius and are out there sharing it with the world.

How can you shine BRIGHTER with your own skills?

Our gifts or talents are ours, but they are not just here for us. They're given to be shared with others.

When we unselfishly share, we find deeper fulfillment. We don't wait for recognition, we simply find the joy in doing what we do best and know others (and ourselves) are benefitting.

Our gifts or talents are also our strengths.

Gallup conducted research on people who use their strengths every day and how it affects their performance and overall, their quality of life.

The key points they found in the research are as follows:

a. Improved health and wellness
b. Experienced less worry, stress, anger, sadness or physical pain
c. Boost positive emotions
d. More energy to face the day
e. Higher engagement level on the task at hand

(Of course these are the results - that's why doing what you LOVE feels so good)

> How can you go to that next level in your own work?

For me, it means quality over quantity. Slowing down to create amazing pieces of art and design, instead of rushing to just share anything and everything. It means posting less in order to show better work. My best work.

Which is something I never gave to myself at a job - there was always a deadline or a boss who only liked it one way.

And I stopped allowing myself the freedom of creativity. Sketching ideas. Leaning into them. Really playing with concepts as I did in school, and letting amazing ideas flow.

You can't do that in the corporate world (a huge reason you left). But you can in YOUR world.

> How can you imagine your skills differently in your life right now? Because you get to create it.

> Do you need to slow down so you can use them properly? Do you need to show up in new places so people can find you easily?

> Take 5 minutes and ask yourself where you're NOT showing your gifts the way you really could.

Tell me in the comments where you're committing to make one shift in how you SHINE:

- Erin 

P.S. Join the list to get all 30 Days of Shine right to your inbox. You also get my daily custom SHINE wallpaper designs to keep yourself inspired. ❤️—>

Ready to make your business branding shine as bright as you? Let's chat.