So, you started a business online.
Welcome to the unique & insanely brave 12% of the population where the other 88% thinks you’re a total weirdo and will never get you.
Exciting, right? :)
Whether you’re tired of your 9-5 job, trying to rustle up some extra cash for your family, or have been just dying to live out your passion, you’re committed to making another way of life work.
And that is super badass.
You’ve been hacking away at a jungle of information for months… maybe even a year. But, you’re not seeing the spoils of the blazing-hot-shit business that you were dreaming of.
In fact, you’re banging your head against the wall this very moment, wondering if this was a really stupid idea because of all the roadblocks that you’ve hit:
... Clients are harder to find than you thought.
... Facebook ads are more confusing than you expected.
... Everything costs more than you budgeted.
... There’s a ton of DIY freebies out there, but they’re all sitting in your inbox untouched.
You’re not sure exactly what you’re supposed to do to make this successful, but you DO know that the stuff you’ve been stabbing at feels like guess work.
Obviously yes or you wouldn’t still be reading this.
I remember spending 2 years in a network marketing company, not having one freaking clue what I was supposed to be doing. That was after I read all the training materials. And went to the meetings. And spent money on the conventions.
Like, what gives?
I did everything they “said” to do and it wasn’t working. For the life of me, I couldn’t figure out why. It was frustrating.
I thought this was gonna be THE THING that solved our money problems. The thing that would let me quit my job. The thing that would be the door to all the freedoms I had been dreaming about.
I learned the hard way how to go about this.
So let me save you literally years of your life and spell out exactly what you need to be doing right now to grow your business from the ground up.
These are the only things you need do that will also help you to:
- Kill your overwhelm.
- Focus on what actually needs to be done.
- Have a plan & know what to do first.
1. PRODUCTIVE WORK (money-maker) VS. BUSY WORK (time-waster)
A question I get from a lot of clients is “How do I know what's busy work and what's really productive?"
Here’s the easy answer that no one likes:
Productive work is the uncomfortable stuff.
Anyone can sit behind a computer and come up with a pretty calendar, schedule the shit out of their week, hang out in Facebook groups, blog about some stuff, even come up with a fun freebie.
(Oh and don’t forget downloading countless opt-ins and call it “learning” but never taking action on any of it.)
Income Producing Activity is ONE THING only — getting in front of people.
- Being visible everywhere.
- Sharing what you know.
- Not caring what people think of you.
- Putting it out there before it’s perfect.
- Making the attempt even if it fails.
- Being yourself when it feels weird.
- Getting on camera and talking to your people.
- Sharing wins and struggles.
- Helping and answering questions.
- Showing others that you are the expert you claim to be.
Busy work is everything else.
A big reason you’re not attracting clients is because you’re hiding behind a bunch of “time wasters" and pretending it’s real work.
2. SCHEDULING YOUR TIME
A client asked me once, “How can I get something done in 3 minutes before my kids interrupt me?”
Life is crazy. Jobs, family, groceries, dinner, sleep….. You need a way to work around what’s already a priority in your schedule.
I’m letting you in on one of my best secrets:
There’s a better way than a to-do list.
You might not like this either, but I promise it works.
Turn your list into your calendar.
What I mean by that is — instead of making a vague, un-prioritized, unscheduled list of things to check off eventually, take each item and schedule it when you can actually do it.
A great tool to use is Google Calendar.
You can --
- color-code by category,
- link it with client scheduling software (like calendly),
- share categories with others,
- set reminders that pop up on your phone
… it’s freaking brilliant!
This way you don’t have to worry & wonder about when something will get done. You’ve already decided and given it a place-holder. The stress of “OMG I didn’t finish my list, now my to-do list tomorrow is massive” is gone!
Try it. You’ll see what I mean.
3. GETTING CLEAR ON YOUR CLIENTS
Now that we’ve gotten organized (calendar) and filtered out all the time-wasters (busy work), what do you do FIRST to create a sold-out, packed-waiting-list, sizzling business??
Figure out your ideal client.
If you don’t know who you’re trying to reach, everything else is moot.
(Or “Moo” if you’re Joey from Friends.)
You’ll waste tons of money, time and energy on reaching the wrong people (who incidentally never buy from you) if you don’t know exactly who you want to target.
WARNING: It’s a common mistake to want to include a really big set of people. You feel like you’ll have a better chance of getting more clients, but it’s actually the opposite that’s true. Get so specific it almost feels TOO small, and then you’ve got it.
Ideal client research isn’t the easiest work, but it’s some of the most important work you'll do.
By not doing this now, you'll waste time & energy (& money) having to come back again and again to do it later when your packages aren't selling.
So, how do you conduct research??
Start with some basic demographics, move into hopes & dreams, pain points, and ways that you can relate to & help your people. Interview people in Facebook groups or people you think might be your ideal client.
Be patient, this takes time and tweaking. You’ll probably do this more than once as your business develops and changes.
You can make it easy on yourself — grab this free Startup Kit PDF for 30 targeted questions you can use to narrow down your ideal client.
4. CREATING AN OFFER YOUR CLIENTS CAN’T RESIST
The next step is to create something your ideal client really wants & needs. Tapping into their pain points allows you to see what they truly desire in their life.
What keeps them up at night?
How can you solve this for them?
Don't be shy about your skills. And don’t underestimate what you're capable of.
(TIP: Avoid overwhelming yourself and create ONE package at a time.)
Product / package ideas:
- An online course
- Tickets to your live event
- 1:1 coaching package
- A monthly membership subscription
- Done-for-you service
- Group coaching program
- Monthly consulting sessions
- A bootcamp
How will this offer solve your clients deepest wants and needs? Use your ideal client research in your sales copy.
Grab this free Startup Kit PDF for the 4 biggest things to consider when creating an offer.
5. WHERE EVERYONE GETS HUNG UP: VISIBILITY
The biggest hangup I hear about from women entrepreneurs is the fear of being visible.
Because it means putting yourself out there where others can see you.
Where they can judge you.
Where internet insults fly and you risk getting told off by some ass-clown who feels the need to assert their opinion.
But it doesn’t have to be.
Most people don’t know how to be visible, so you use that as an excuse not to share because you “don’t know where to start."
Woe is you.
The fact of the matter is — if you don’t become visible, HOW do you expect your clients to find you?
They can’t. I promise you no one will just stumble across your website on accident and decide to hire you. The internet is too vast.
You have to decide. Are you gonna buck up and do the uncomfortable things to get your message out there? Or are you gonna be the person that makes excuses and always wonders why their business never took off?
How you can start sharing your stuff:
- Create a Facebook page
- Start a Facebook group
- Participate in other Facebook groups
- Advertising (Facebook or google ads)
- Emailing your list
- Networking groups
- Run a challenge
- Offer free training
Start telling the world about what you know, what you’ve got, who you’re trying to help, what your passion is, and why they need you.
Everything about who you are and why you started this crazy journey is what people want and need to hear. Be you!
6. LIST BUILDING 101
This is the final big thing I have for you.
Why is an email list so important?? What is the big friggin' deal? People will not shut up about this.
If someone gives you their email, you’ve now gained sacred access to their inbox.
This is where you can deliver better, more targeted content. Share freebies, allow them exclusive access to proprietary stuff, whatever you want!
You can also share longer content, give them calls to action, build relationships and really warm up a cold market that eventually turns into sales.
How do you build this money making list?
With more content.
- Swipe Files
- Anything you can think of to GIVE AWAY
People love free stuff. One of my biggest email responses was offering free mini-sessions in exchange for market research. Over $200 in value per person was worth it to me to get actual human answers that would streamline my marketing.
I ended up giving away thousands of dollars in free training and several hours of my time.
All of those responses came from?? MY LIST.
LET’S SUM THIS UP:
The 6 big things you need to be focusing all your energy on in order to make your business a success:
1. Separate productive work from busy work. (Delete or delegate the busy work)
2. Get your calendar up to speed. Don’t scrimp on micro-scheduling your hours.
3. Get clear on your ideal client (otherwise everything else is a total waste)
4. Create offers & packages that sing to your client. For more focused help with this, download my freebie Startup Kit PDF.
5. Go be visible & share amazing content in as many places as possible
6. Always be building your list!
Break everything down into tiny steps. For example, if you want to set a goal of getting 100 people on your list each week, how would you do that?
1. How is your ad converting right now?
2. If you don’t have an ad yet, do that first.
- Create your opt-in offer
- Create an ad campaign in Facebook
- Set up a landing page
- Set up an email responder series,
- Make it live!
- Watch it for a few weeks to see how it’s converting
3. If you’re spending say $10/day and getting 5 people on your list every day ($2/lead), then that totals 35 people each week.
4. You can very easily just boost your cost per day on ads - $30/day - and triple your conversion rate. ($2/lead now gives you 15 people a day, or 105 people each week)
The most important thing is to keep taking action! Get out of your own head and start getting into the game. Remember everything around you is a choice.