Sweet Euphoria Desserts was a startup dessert bakery in Nashville, Tennessee creating anything from custom cake pops and royal icing cookies to tiered wedding cakes. We were tasked with the job of creating a beautiful brand that captured the personality and the value it provided at the same time.
We created the eye-catching logo reminiscent of frosting swirls and incorporated the orange to tie in the liveliness of the bakery’s own orange kitchen walls. The brand was then applied to business cards and a custom web page. We kept the navigation simple – making it easy for the customer to select what they wanted and view the gorgeous gallery of other desserts made.