The task assigned was to create an updated look for a longstanding company. Our goal was to keep the integrity of the brand but provide a more modern option. Longstanding brand names must keep continuity and recognition.
Shown are two rejected designs from this company that were never used. We went through a font selection process, incorporating their standard red color and original logo font inside the square. Updated fonts were used for the company name. This is designed to be either a combination logo (logo mark + type treatment) or each is able to stand on its own as a separate logo.