New England Maple Products is the brainchild of Bruce Hilbert. He runs his family business out of New Hampshire and needed a professional look to match his patented process creating a healthier, lighter kind of maple sweetener.
It was important to capture the maple elements and natural origins of the product, reflecting the simplicity of ingredients and benefits to the consumer.
Client: Bruce Hilbert
Art Direction, Branding: Erin Monaghan