Tracy is a spiritual advisor and mindset teacher to women leaders and entrepreneurs, highly sought after keynote speaker, TEDx speaker, and international best-selling author.

Tracy was looking to refine her brand into a more professional and elegant statement look that incorporated her bold color palette with more feminine style.

Our concept included a redesign and expansion of her main logo family, branding style board, custom social media graphics, event logos, signage backdrops and collateral, book illustrations, and uniquely crafted digital wallpaper designs.

Client: Tracy Litt, The Litt Factor
Art Direction, Branding: Erin Monaghan


Case Study - The Litt Factor

"A creative goddess"

Erin is a creative goddess. She was so attentive and did such great listening to my vibe. She delivered far beyond anything I could have anticipated or expected. She was phenomenal at followup, and I got everything before I thought I’d get it. She’s a graphic design artistic genius.

If there’s any part of you thinking whether or not to work with her, just do it for yourself. Say yes. You’ll be thrilled you did. She exceeds every expectation you have and gives you the support to feel like you’re getting to that next level. You feel like you’ve risen as a result of working with her. I cannot say enough!

 — Tracy Litt, Mindset Coach and Speaker

Let's Create Something Amazing