How to keep your Instagram Reels on brand without sacrificing quality

You just got all your templates set for Instagram carousels and now videos are the big thing. You see other people jumping on the trend, but it just looks like more work. You aren't sure how your content fits in while staying on brand... and as a result, you feel overwhelmed and do nothing.

I feel you.

I've been watching people make Instagram Reels and TikToks for months, not really understanding how to bridge that gap for myself. I wanted to feel excited about it. I didn't want it to add to the work I was already doing. And I wanted it to look good but didn't feel like I knew how. 

You need an approach that's fun, simple, & professional. That's not too much to ask.


FrUstrated with constantly reformatting your content for the latest online trends? 

I've been in the design & branding world for over 20 years and the evolution of tech has grown at breakneck speeds. 

You're not alone in feeling like you have whiplash.

YES - Social media continues to shift and it's challenging to keep up if you're doing it alone. 

YES - Adapting your brand to fit every new variation is time-consuming and confusing at first.

YES - The impulse is to ignore it and keep doing what you're doing in your comfort zone. 

BUT - if you're not using Instagram Reels or TikTok to promote your business, you're missing a ton of the people who need you (not to mention instagram is literally paying people cash to create reels).

Make your reels aesthetic and clean. Coordinate them to match your brand. Make it easy for people to find the content they're looking for. 

Even though tech is constantly changing and it feels overwhelming, we still have to adapt in order to stay relevant. To increase your impact in the world, you must evolve with the market. 

THE TRUTH IS...

  • How do I match my brand with a new style of content?
  • How do I effectively engage through short videos?
  • How do I keep this looking good in my feed?
  • How do I keep it from getting cut off?
  • How do I categorize videos when they all look the same? 

THE BIGGEST QUESTIONS RIGHT NOW:

I had all these questions myself.

And what I found was that adding branded graphics at the front and back ends of your video snippets accomplishes all of this. 

  • You start your video with a branded "cover" graphic that sets the stage for your video.
  • You end the video with another branded graphic that includes a CTA.
  • Graphics include variety and headings to guide the viewer.
  • Graphics are sized and formatted to show up seamlessly in your static feed.

Reels get more eyes on your content, way more engagement, and if you do it right, your brand can grow astronomically. 

My goal is always to help you remain on brand, so I've created a package to support you: 

Brand clarity call to share brand assets, promotion goals, and design specifics

A set of 4, 6 or 12 cover designs customized to your brand

1920x1080 sized for any social platform - Reels, Stories, TikTok, even Pinterest


Fully customizable templates in Canva - giving you endless uses after we create your initial set


Optimized to fit seamlessly into your feed without cutting off important information


Download each as an animated or static clip for your platform of choice



INTRODUCING THE IG REELS COVERS PACK:

Set of 4

$699

Set of 6

$999

Set of 12

$1800

GRAB your cover pack now

Limited to 10 customized spots. 

"A creative goddess"

Erin is a creative goddess. She was so attentive and did such great listening to my vibe. She delivered far beyond anything I could have anticipated or expected. She was phenomenal at followup, and I got everything before I thought I’d get it. She’s a graphic design artistic genius.

If there’s any part of you thinking whether or not to work with her, just do it for yourself. Say yes. You’ll be thrilled you did. She exceeds every expectation you have and gives you the support to feel like you’re getting to that next level. You feel like you’ve risen as a result of working with her. I cannot say enough!

 — Tracy Litt, Mindset Coach and Speaker

Brand clarity call to share brand assets, promotion goals, and design specifics

A set of 4, 6 or 12 cover designs customized to your brand

1920x1080 sized for any social platform - Reels, Stories, TikTok, even Pinterest


Fully customizable templates in Canva - giving you endless uses after we create your initial set


Optimized to fit seamlessly into your feed without cutting off important information


Download each as an animated or static clip for your platform of choice



READY FOR YOUR IG REELS COVERS PACK?

Set of 4

$699

Set of 6

$999

Set of 12

$1800

GRAB your cover pack now

Limited to 10 customized spots. 

Brand clarity call to share brand assets, promotion goals, and design specifics
A set of 4, 6 or 12 cover designs customized to your brand
1920x1080 sized for any social platform - Reels, Stories, TikTok, even Pinterest
Fully customizable templates in Canva - giving you endless uses after we create your initial set
Optimized to fit seamlessly into your feed without cutting off important information
Download each as an animated or static clip for your platform of choice


READY FOR YOUR IG REELS COVERS PACK?

Set of 4

$699

Set of 6

$999

Set of 12

$1800

GRAB your cover pack now

Limited to 10 customized spots. 

"Erin has been a total lifesaver"

Erin is able to whip out anything I ask which saves me so much time and energy. She also does it with such grace and patience. I can’t even tell you how freeing that is, knowing that someone is on the backend, handling all the pieces that can literally take me hours if not days. Erin has been a total lifesaver in my business. She takes a vision and carries it out perfectly every time.   

 — Krista Resnick, Life and Mindset Coach

Questions? Reach out here.