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Whether it's speaking on stage at TEDx, getting featured in Forbes, or being interviewed by Brene Brown, here's how to cut through the noise and grab attention so that you can reach a bigger audience.
You want to get more media attention and amplify your message, but you don't know what information to pitch or how best to share.
There are so many avenues to choose from - podcasts, live events, news channels, editorials, and even online communities - that could all benefit from your expertise.
It can feel confusing and exhausting to try and figure out what each of them wants.
The good news is, you don't need 10 different media kits or 20-page long pitch decks to ensure that your business gets their attention.
When you're looking to gain exposure, you want a way to sum up who you are and what you do without making someone read through your entire website.
Journalists, executives, and decision-makers are insanely busy. They have tons of emails to sift through every day. They only want to know the value you're bringing to THEIR people.
That's a lot to communicate in a small space. You need to pare down your entire journey into key bites of information that sum up your business at a glance.
No pressure, right?
You need to come across knowledgeable, relatable, valuable and memorable.
I've spent decades in marketing and branding, learning what works and what doesn't, and now I help entrepreneurs like you get noticed and remembered.
Media is always changing and growing, and it's my job to help you adapt your brand to new marketing modalities.
Marketing is trending away from "static" design (all that means is that you don't need a lot of printed marketing materials anymore).
What used to be a flyer is now a Facebook ad.
What used to be a business card is now an email footer.
What used to be a brochure is now a landing page.
Everything is increasingly interactive and people expect a dynamic experience.
Why should you care? Because even standard digital formats are becoming obsolete.
Hi, I'm Erin, and I've been a designer for over 20 years.
Your media kit PDF is no longer engaging. It's forgettable and easy to lose.
The old way of sending a media kit was to create a 2-3 page PDF document and attach it to an email. The problem is that email attachments can trigger the spam filter, so chances are good your media kit never makes it to the person you want to talk to!
This is a massive waste of everyone's time. You don't know if that person even got your email. You're waiting for days or weeks. You follow up with no response.
After all that work, it gets lost in the void. Frustrating as fuck.
--> Wouldn't it be nice if you knew, without a doubt, that your email made it to their inbox?
--> And wouldn't it feel good knowing you were sending the exact right information, in a way that they needed, so they could quickly decide if you were a good match?
--> Oh and also, it looked so fucking amazing that you stuck out in their mind days later?
Most entrepreneurs are still creating media kits that get lost, spammed, or are immediately outdated.
It's brief and concise, customized to deliver ONLY the information that your chosen platforms want.
It's designed using your brand specs and matches the rest of your website look and feel.
It's easy to update, so anyone that has your link - even a year from now - gets the most current information about you.
Huge bonus! Simply include the page link right in your email, no attachments needed, and avoid the spam filters.
This is why I created Live Media Kits.
Instead of a PDF attachment, a Live Media Kit is a custom-designed single webpage (like any landing page on your website) that serves as the hub for all the information you need to share with media outlets.
So if you're dreaming about being the keynote speaker, driving more traffic from podcast interviews, or making the front page, Live Media Kits are the easiest way to gain the exposure you want.
Most business owners out there are still creating media kit PDFs in Canva. Get ahead of the curve and choose from one of the options below:
TV / Radio / Podcast Media Kit: $1200
- Single landing page designed to your brand specs
- 2 design concepts and 2 rounds of revisions
- Linked into the footer of your main website
- Includes hi-res links for downloadable brand assets (logos, headshots, products)
Speaker / Event Media Kit: $1200
- Single landing page designed to your brand specs
- 2 design concepts and 2 rounds of revisions
- Linked into the footer of your main website
- Includes hi-res links for downloadable brand assets (video reels, headshots, book covers)
PR / Online Journal Media Kit: $800
- Single landing page designed to your brand specs
- 2 design concepts and 2 rounds of revisions
- Linked into the footer of your main website
- Includes hi-res links for downloadable brand assets (logos, headshots, videos)
Option to add 2-page pdf digital version for $300
Confidence gets you noticed.
CLICK HERE TO APPLY
"Definitely working with her again."
After I had sent her off with some direction, I would come back and say “well could we try this instead?” And she would make it all come together in a way I was so happy with, and was always so pleasant to work with even when I was a little difficult.
The BEST part was when I let go of control and let her do her thing, the work she came up with was better than any of my ideas (duh, she’s the professional here!) and I loved it so much more than what I had originally wanted. She is so creative and I will definitely be working with her again.
— Natalie Turner
"A creative goddess"
Erin is a creative goddess. She was so attentive and did such great listening to my vibe. She delivered far beyond anything I could have anticipated or expected. She was phenomenal at followup, and I got everything
before I thought I’d get it.
She’s a graphic design artistic genius.
If there’s any part of you thinking whether or not to work with her, just do it for yourself. Say yes. You’ll be thrilled you did. She exceeds every expectation you have and gives you the support to feel like you’re getting to that next level. You feel like you’ve risen as a result of working with her. I cannot say enough!
— Tracy Litt, Mindset Coach and Speaker
"Erin has been a total lifesaver"
Erin is able to whip out anything I ask which saves me so much time and energy. She also does it with such grace and patience. I can’t even tell you how freeing that is, knowing that someone is on the backend, handling all the pieces that can literally take me hours if not days. Erin has been a total lifesaver in my business. She takes a vision and carries it out perfectly every time.
— Krista Resnick, Life and Mindset Coach
Here's how it comes together:
Ready? LET's DO THIS
No more wondering if you have the right information, if it's formatted right or if it got to the right people.
Confidently pitch your business and services in a cutting-edge way to get noticed.
Questions? Email me directly and let's chat.
1. You send me your brand standards & high-res assets (logos, headshots, etc).
2. We comb through the checklist of content you need (bio, business background, team, samples, pricing, etc).
3. When I have everything to build your page, I go off and create a couple of amazing concepts that tie into your brand style.
4. You review the designs and offer feedback. We make some changes and a final design is agreed on.
5. Your page is built with everything linked up. You scan through it one last time and then we go live!
